Last updated: 03:00 PM ET, Sun April 03 2016

Rhode Island Official Resigns After Tourism Campaign Disaster

Destination & Tourism | Amy Coyne Bredeson | April 03, 2016

Rhode Island Official Resigns After Tourism Campaign Disaster

Photo via YouTube

A top marketing official with the state of Rhode Island resigned Friday after a $5 million tourism campaign went horribly wrong, Skift reported. 

Gov. Gina Raimondo told Skift that she accepted Betsy Wall’s resignation, saying the number of mistakes made in the campaign was unacceptable.

READ MORE: Whoops! Rhode Island Promotes Itself With Clip of Iceland

Raimondo also told Skift that a new logo tagline, “Cooler & Warmer,” which was designed by the creator of the famed “I Love NY” logo, would be dropped, adding that it “seems to not ring true for the people of Rhode Island.”

Numerous errors, but particularly the use of a scene from Iceland in a video about Rhode Island, were found in the campaign. The video, which showed a brief clip of a skateboarder in front of the Harpa concert hall in Reykjavik, Iceland, was ridiculed on social media.

READ MORE: Rhode Island

Rhode Island will be refunded $120,000 for the campaign, Raimondo told Skift. A marketing firm will refund 100,000, and a subcontractor who provided the video will refund another $20,000.

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