Last updated: 03:52 PM ET, Fri July 17 2015

Richmond Region Eyes Record Tourism this Summer

Destination & Tourism | Patrick Clarke | July 17, 2015

Richmond Region Eyes Record Tourism this Summer

PHOTO: Richmond, Va. is on the rise. (courtesy Richmond Chamber of Commerce)

Richmond tourism officials are anticipating record-breaking visitor numbers this summer as Virginia's capital and surrounding areas play host to a plethora of conventions, conferences and tournaments. 

The Richmond Times-Dispatch reports the region is projected to welcome more than 40,000 visitors in the coming days thanks to a number of scheduled events. As a result, it's expected that Richmond will break its previous hotel occupancy record of 94.6 percent, which was set back in April 2014.

"We are bursting at the seams with tourists this entire summer," Richmond Region Tourism president and CEO Jack Berry told the Times-Dispatch.

Recent and upcoming events projected to draw anywhere between hundreds and thousands of visitors include a pair of Jehovah's Witnesses conventions, a Sons of Confederate Veterans convention, a Virginia PTA conference, a women's lacrosse tournament and a basketball tournament, the Times-Dispatch reported.

Berry highlighted a number of factors currently helping to propel tourism in the Richmond region, including sports tourism (the NFL's Washington Redskins will open training camp there later this month) and business travel.

Another surge in tourism is expected later this summer as well when Richmond hosts the UCI Road World Championships, a nine-day bicyling event projected to bring as many as 450,000 fans and spectators to the area. 

Appropriately, Richmond's booming summer season comes on the heels of American Express Travel ranking it the most popular U.S. city to visit this summer. 

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