Last updated: 05:00 PM ET, Fri March 20 2015

Saint Lucia Saw Record-Breaking Tourism in January

Destination & Tourism | Donald Wood | March 20, 2015

Saint Lucia Saw Record-Breaking Tourism in January

Photo by Brian Major

Saint Lucia is one of the most beautiful islands in the Caribbean, and the tourism industry in the country boomed in 2014 and is continued the upward trend in the first month of 2015.

According to a press release from The Saint Lucia Tourist Board, the number of visitors arriving on the island increased by 14 percent in January, bringing the total for the month to 31,500 tourists. This is the new record for most visitors in the month of January, beating the 2005 record of 28,220 arrivals.

The country of Saint Lucia has seen tourism booms in key markets. The United States was responsible for a 32 percent share of the growth in the island nation and 38 percent of airline growth. Another major market has been Canada, showing a 24 percent share of the growth and 44 percent airline growth.

Tourism director Louis Lewis released a statement regarding growth in the press release:

“Certainly, the robust marketing campaigns and targeted promotional activities by the Saint Lucia Tourist Board have contributed to growing awareness of the island and the upsurge in arrivals. The forecast for the year is pointing to a continued upward trend, especially with the recent launch of two new campaigns: Saint Lucia Rocks This Summer and Se Sannou to reach the Diaspora market.”

The boom in visitors has given the tourism bureau incentive to keep the ball rolling and offer deals to entice even more tourists. The “Saint Lucia Rocks This Summer” offer features free nights, up to 55 percent off hotel rates and discounts with tour operators across the island.

As the press release describes, the Se Sannou marketing campaign was designed, “to reach the island’s Diaspora in North America and the United Kingdom.” Combined, the island’s emphasis on tourism is one of the main reasons the nation has thrived.

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