Last updated: 03:53 PM ET, Sat April 18 2015

San Diego, Tijuana Tourism Bureaus Will Team Up to Attract Visitors

Destination & Tourism | Patrick Clarke | April 18, 2015

San Diego, Tijuana Tourism Bureaus Will Team Up to Attract Visitors

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In an effort to promote themselves to a broader audience, San Diego, California, and Tijuana, Mexico's respective tourism bureas have teamed up.

According to Lori Weisberg of the San Diego Union-Tribune, board members from each bureau met in Tijuana on Thursday to formalize the joint marketing agreement.

"Many of the people we talked to in China and Japan are very interested in Mexico, and they see it as an opportunity to come to the U.S. and get two countries in at the same time," said San Diego Tourism Authority CEO Joe Terzi via Weisberg. "In some of those cultures it's a status symbol as to where you go, so this fits in with our promotions and what we're doing in international marketing."

Although San Diego and Tijuana are located in two different countries, they are separated by roughly 20 miles. Therefore, tourists visiting the region for just a day would be able to spend significant time in both cities. 

The two bureaus hope to sell travelers on the idea of visiting two unique places without having to travel a long distance. 

"A cooperative agreement with the San Diego Tourism Authority has been a primary objective of the Tijuana Convention and Visitors Bureau for some time," said bureau president Miguel Angel Badiola in a statement via Weisberg. "Tijuana looks forward to working with San Diego to promote our mega region as a prime international tourism destination. We are excited to be opening a bureau office in downtown San Diego later this month to further our mutual goals."

As part of the new collaborative effort, the two bureaus plan to promote tourism to both cities through links and other information on their respective websites and printed visitor guides. According to Weisberg, Terzi hinted that another dual effort could potentially involve Baja California tourism officials joining San Diego's on a sales missions to Asia sometime in the future. 

As for what's already been done to boost tourism in the area, San Diego's Tourism Marketing District recently apportioned an extra $2 million to marketing the city to international travelers.

While it remains to be seen what impact the joint marketing initiative will have, there's no doubt that San Diego and Tijuana will appeal to travelers as part of a package deal.

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