SeaWorld Entertainment Launches National TV Ad Campaign
SeaWorld Entertainment has announced the launch of a new national television ad campaign aimed at showcasing and reinforcing the company's committment to its killer whales.
The 30-second spot, which is set to appear on both network and cable television across the U.S., will run in conjunction with SeaWorld's "Meet the Animals" and "Ask SeaWorld" campaigns, which were launched last month.
The brief ad features SeaWorld Orlando veterinarian Lara Croft and SeaWorld Animal Rescue Team senior member Pedro Ramos-Navarrete disclosing key facts about killer whales and SeaWorld's treatment and care for the marine mammals.
"With the highest standard of animal care in the world, our whales are healthy and thriving" says Croft. "I wouldn't work here if they weren't."
"The men and women who care for the animals living in our parks are our most passionate advocates," said SeaWorld Entertainment senior corporate affairs officer Jill Kermes in a statement. "There is no better way to convey the depth of our commitment to these animals and the sophistication of our care than to hear the facts from our veterinarians, trainers, keepers, animal rescue experts, and curators."
Here's the full ad courtesy of SeaWorld Parks & Entertainment's official YouTube page:
At the conclusion of the "Get the Facts" ad, viewers are encouraged to visit AskSeaWorld.com, which is a part of the company's broader reputation campaign designed to provide transparency in response to PETA and other organization's criticism of the company and its treatment of its animals.
"So far we've replied to more than 300 great questions from people who are truly interested in a dialogue," added Kermes. "And, despite efforts by PETA and others to disrupt the process, engaging in this kind of real conversation with people who have legitimate questions about what we do has been gratifying and very well received."
The latest ad campaign comes less than two months after SeaWorld reported a $7.5 million drop in revenue (fourth quarter of 2014 compared to same period in 2013) and a four percent decline in attendance across its parks in 2014 compared to the previous year.
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