Singapore Optimistic for Growth of TravelRave and ITB Asia
The Singapore Tourism Board (STB) believes its fourth annual TravelRave, to be held Oct. 21 to 25, will draw more attendees than in previous years. The TravelRave adds a conference element to the ITB Asia trade show. In 2012, almost 11,000 thought leaders and travel/hospitality industry participants (up 12 percent from 2011) attended the weeklong festival to exchange insights, discover new opportunities, and celebrate the achievements of Asian tourism.
The conference promises new content on top of the discussions that have become an integral part of the travel trade festival. Talent development in the industry takes centre stage as Asian travel leaders commit to initiatives focused on grooming the next generation of leaders at the Asia Travel Leaders Summit. Also new to the TravelRave calendar this year is the Union of International Associations (UIA)’s first Associations Roundtable in Asia.
According to Neeta Lachmandas, assistant chief executive, STB, “The forward-looking insights shared at past editions of TravelRave have generated lively discussions on the future of the Asian travel and tourism industry. TravelRave 2013 aims to continue harnessing collective Asian insights from the industry’s top leaders, uncover more business opportunities and provide a highly relevant platform for leaders to network with other professionals from across the industry.”
The World Tourism Organization (UNWTO) outlook for 2013 expects the Asia and Pacific region to lead international arrivals globally, with an expected growth rate of 5 to 6 percent for 2013. This is well ahead of the global growth rate of 3 to 4 percent. A PhoCusWright study released at ITB Asia last year, said Asia Pacific is set to continue to lead as the world’s fastest-growing travel region in 2013, reaching $357 billion, a 64 percent increase over 2009.
With the continued growth expected in Asia, ITB Asia 2013 will return with an expanded show that will take up two floors of exhibition space at the newly refurbished Suntec Singapore Convention Centre from Oct. 23 to 25.
Besides seeing a bigger exhibition, ITB Asia 2013 will return with a stronger program. “ITB Asia is committed to TravelRave’s objectives in delivering high quality, relevant Asian content that will be relevant to delegates. We will continue to work with the relevant partners to grow ITB Asia into a leading knowledge platform,” says Nino Gruettke, executive director of ITB Asia.
Last year, ITB Asia introduced an enhanced program line-up with new conferences led by partners including UNWTO, MCI, National Association of Travel Agents Singapore (NATAS), Panacea Publishing Asia, Global Business Travel Association (GBTA), and Asia Cruise Association (ACA) to deliver interactive, insightful panel discussions.
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