Smithsonian to Debut Cultural Travel Magazine
The Smithsonian Institution's business branch, Smithsonian Enterprises, is set to launch a new magazine this spring aimed at cultural travelers, according to Brett Zongker of the Associated Press.
Each edition of the quarterly publication, known as Smithsonian Journeys, will focus on one destination in particular, featuring a combination of photos and editorial content pertaining to the destination's history, food and customs, among other aspects.
The magazine, which will be the company's first such publication in three decades, will be available on newsstands on April 21.
Smithsonian Journeys shares its name with the Smithsonian Institution's 30-year-old expert-guided tour service, and will allow readers to immerse themselves in worldwide destinations regardless of where they are.
"I don’t think there’s anything like it," said editor-in-chief Victoria Pope via the AP. "We’re really combining some qualities of long-form writing with some consumer pieces that are very good with stuff about resources, what to do."
"This is targeted to a cultural traveler, somebody that when they go to a destination; they want to do more than just get on the hop-on, hop-off bus," said Smithsonian Enterprises chief revenue officer Steve Giannetti. "To do that properly, to really delve into a destination."
Giannetti likened Smithsonian Journeys to a "bookazine," noting the recent success of similar publications.
A copy of the new magazine will cost you $13.99, but you can find them at select grocery stores, book stores, airports and even cruise ships.
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