St. Lucia Tourist Board Launches Se Sannou Diaspora Program
Photo: A new program targets St. Lucia’s diaspora. At the island’s Sulphur Springs. (Photo by Brian Major).
Saint Lucia’s tourism organization is reaching out to island natives and their descendants living abroad in an effort to stimulate tourism from those groups. “Se Sannou,” which means “our thing” in Creole, is a new St. Lucia Tourist Board (SLTB) program designed to “strengthen ties with the Diaspora community as a knowledgeable and valuable resource to showcase the island as a choice vacation destination,” said SLTB officials in a statement.
A marketing initiative designed to reach St. Lucia’s diaspora in North America and the United Kingdom, the program offers diaspora community members, including travel professionals, opportunities to engage potential vacationers though a “Diaspora Touchpoints” program.
Program members will have access to a dedicated landing page on the SLTB website as well as to an invitation-only Facebook group that will connect St. Lucia’s diaspora community and encourage worldwide member dialogue.
The program’s “tourism ambassadors” will also be eligible to participate in training sessions and receive resources including a “Se Sannou” tool kit, marketing materials and a quarterly newsletter on island trends and developments. Se Sannou launch events will be held in New York on March 5, in Toronto on March 7 and in Washington D.C. on March 14.
“Members of our diaspora community are in a unique position to share their love and knowledge of their home with other members of the community and any potential visitors” says Louis Lewis, SLTB’s director of tourism. “They are an untapped resource who can be passionate advocates and help contribute to Saint Lucia’s tourism industry.”
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