Tequila Academy Debuts in Playa del Carmen

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It's no wonder that so many Mexico visitors become overwhelmed with the vast selection of tequilas available in bars and markets. According to The Spirits Business magazine, the paltry total tequila sales of some $7.7 billion (USD) in 2009 burgeoned to more than $10.7 billion in 2015. Analysts expect sales to climb by 37 percent to $14.6 billion by 2019 - making tequila roughly the size of the current U.S. whiskey market.

From another perspective, Tequila Matchmaker noted that the booming industry sees an average launch of nine new tequila brands monthly. The iconic Mexican beverage is trending from its reputation as a "cheap shot" and inexpensive margarita ingredient to one that reflects high-end 100 percent agave premium brands sipped and used in couture cocktails.

"For those staying in vacation villas, we offer private tastings right at the comfort of their villas or condos," said Adam. "This event is a once in a lifetime experience. So as such, it's suitable for corporate functions, bachelor or bachelorette parties and weddings." He added that a tequila corner with a professional guide makes for a festive activity at a Mexican destination wedding.

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