The Beaches of Fort Myers & Sanibel Wins 5 Awards
WHY IT RATES: Sanibel Island and the beaches of Fort Myers have always been a hidden gem. It’s important to see the recognition that an award can bring. – Rich Thomaselli, TravelPulse Senior Editor
PHOTO: Captiva Island (Courtesy Lee County VCB)
The Lee County Visitor & Convention Bureau (VCB) received several Adrian Awards presented by the Hospitality Sales & Marketing Association International (HSMAI) during an awards gala at the New York Marriott Marquis on Feb. 16.
The annual competition – hosted by HSMAI professionals from all segments of travel, hospitality and tourism – drew nearly 1,300 entries from around the world.
Winners were recognized at the largest and most prestigious travel marketing competition. The VCB, in partnership with its agency, MMGY Global, earned a Gold award in advertising; a
Silver award for public relations, advertising, and digital marketing; and a Bronze award for advertising.
SEE MORE: The Beaches of Fort Myers and Sanibel
The Beaches of Fort Myers & Sanibel received the gold honor for generating 3,774,600 impressions from the “interrupted” radio spots that ran in Cleveland, Cincinnati, Indianapolis and
Columbus. The commercials were developed as an extension of the “Find Your Island” campaign, which spoke to mothers who are in need of a vacation with their family to unwind. As
a result, Lee County visitation from March to August 2014 increased by 6 percent, with a 16.4 percent increase in bed tax revenue. The other award winners included a tantalizing public relations effort, a trendsetting magazine insert, and an innovative art promotional campaign.
“I am very proud of the number of Adrian Awards the VCB has earned over the years,” said Tamara Pigott, VCB executive director. “Receiving awards in this competitive arena acknowledges our team’s tremendous success and underscores the impressive results we deliver for our destination.”
For more information, see the Lee County VCB..
SOURCE: Lee County VCB press release
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