Last updated: 11:30 AM ET, Wed September 14 2016

The Changing Landscape of South Africa Tourism

Destination & Tourism | Janeen Christoff | September 14, 2016

The Changing Landscape of South Africa Tourism

PHOTO: Graffiti in Cape Town (courtesy 

Thinking of a visit to Cape Town to see graffiti art? Or, how about doing a cycle tour around Soweto?

“These are just a couple of examples of alternative holidays being offered by a new breed of tech-led travel company keen to expand South Africa's tourism beyond traditional beaches and safaris,” writes Gabriella Mulligan for the BBC. 

New sightseeing options are coming on line in the country for a new breed of travelers. 

“For example, South African company Gummie operates an online platform advertising dozens of unique experiences - from "foodie tours" and township visits, to swimming with sharks - a non-aggressive variety,” writes Mulligan. 

New tech is giving tourism companies that were often behind the scenes a leg up on the competition. Finding activities used to be difficult. 

“It adds a lot of value to the offering and improves the customer experience. I'm a huge believer in improving life through technology, and am very excited to be a part of the revolution," Gummie founder Ksenia Mardina tells the BBC. 

Alternative tours are finding a home on the site and growing in popularity. 

READ MORE: 4 Reasons Now is the Time to Go to Africa  

“Two of the most popular offers on Gummie are a walking tour focusing on graffiti in the Woodstock area of Cape Town, and a similar activity, but by bicycle, in Johannesburg,” writes Mulligan. 

However, the transformation of South Africa’s tourism landscape doesn’t end with one tech company. Read on here for more about how the country’s tourism market is changing. 

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