Last updated: 03:40 PM ET, Tue June 30 2015

The New Frontier Strip Property Plans Finally Emerge

Destination & Tourism | Tom Bastek | June 30, 2015

The New Frontier Strip Property Plans Finally Emerge

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Have you heard about Alon Las Vegas? Australian billionaire James Packer and former Wynn Resorts executive Andrew Pascal joined forces about a year ago and bought up the old New Frontier property for $260 million dollars and formed Alon Leisure Management, LLC with plans to develop the property. For the last 11 months, little was heard from anyone about the development on the strip.

Now, the Las Vegas Review Journal is reporting that the LLC filed paperwork with Clark County seeking permits for the 35-acre site. Pascal told the LVRJ on Thursday that the property “will have 1,100 rooms over two towers and will provide a full complement of integrated resort offerings.” 

In October, former SLS Las Vegas President Rob Osleand joined the Alon team as the first member of the group. “We are building a team of seasoned industry operators, entrepreneurs and global designers who bring a fresh, new approach to what we think the future of Las Vegas should be,” Pascal said.

No general contractor has been named, but Pascal said additional details would be available next month.

Pascal also said that the Resort World groundbreaking in May had nothing to do with his company’s timeline. Resorts World is the Genting Berhad property on the former site of the Boyd Gaming Echelon property that sits literally right next door to the new frontier property.

The north end of the strip has really come on strong in the last couple of years with The redevelopment of the Sahara into the SLS Las Vegas, as well as the Rivera being sold to the Las Vegas Convention and Visitors Authority for their expansion to the strip. MGM also recently built their fairgrounds, “City of Rock” to hold various events throughout the year as well as their bi-annual Rock in Rio USA event.

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