Last updated: 04:14 PM ET, Fri March 27 2015

Tianguis Showcases Acapulco’s Tourism Renaissance

Destination & Tourism | Claudette Covey | March 27, 2015

Tianguis Showcases Acapulco’s Tourism Renaissance

Photo courtesy of Guerrero Tourism

As Tianguis Turistico in Acapulco drew to a close, the city’s tourism officials expressed confidence that the conference served as an excellent platform to illustrate the city’s tourism renaissance. “We are optimistic that Tianguis helped showcase Acapulco’s unique tourism offerings to the world,” said Pedro Haces, president of the Acapulco Destination Marketing Office. “Acapulco’s improved infrastructure and upcoming projects demonstrate that its commitment to tourism shows no signs of slowing down.”

This year’s Tianguis drew some heavy hitters, including Mexico’s President Pena Nieto, who inaugurated the conference; and former U.K. Prime Minister Tony Blair, who, as part of the 2015 Dual Year Mexico-United Kingdom initiative designed to promote communications between the two countries’ societies and governments, appeared at an invitation-only event

Pena congratulated tourism officials from Acapulco and Guerrero, the state where the city is situated, on the myriad improvements that have been made to the city’s tourism infrastructure, while reiterating the government’s commitment to supporting tourism throughout the country, which he said was an important economic driver to Mexico’s economy.

“The World Travel & Tourism Council said that Mexico’s tourism will increase 6.1 percent in 2015, placing it as the fourth tourism industry in terms of growth in the world after China, India and Indonesia,” Haces said.

While final attendance figures have yet to be tallied, Haces said that Tianguis drew participants from 65 countries, including Africa and the Middle East for the first time. The conference hosted 2,500 exhibitors and 690 companies, 266 of which were national and 424 international. All told, 31,000 business meetings took place, a figure that was seven percent higher than what was predicted, Haces said.

Acapulco, meanwhile, which of late has been focused primarily on attracting domestic travelers, is again setting its sights on regaining a larger share of the North American market. “We have already begun to target international tourists,” Haces said. “In order to promote international tourism, Acapulco is also increasing its connectivity with a new airport terminal slated for 2016, upgrading its tourism infrastructure and strengthening its presence in the cruise sector.”

Additionally, the destination has also sponsored an array of events that appeal to the sensibility of North American travelers, including last year’s Mexican Gymnastics Open and international triathlon, and this year’s French Festival, which brought a Rodin exhibition to the city. “These initiatives help us highlight Acapulco as a destination that not only offers world-class beaches, but also history, culture, gastronomy and adventure,” Haces said.

Acapulco invested approximately $20 million in the city’s tourism infrastructure in preparation for Tianguis. In the past four years, private and public investments have resulted in such enhancements to the city as the Mundo Imperial Complex, where this year’s Tianguis took place.

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