Titanic Belfast Named Europe's Leading Visitor Attraction for 2016

Patrick Clarke
by Patrick Clarke
Last updated: 5:00 PM ET, Tue September 6, 2016

Despite having been around for just over four years, Northern Ireland's Titanic Belfast has beat out some of the most iconic attractions in history to claim the title of Europe's leading attraction in 2016.

The maritime museum at the site of where the RMS Titanic was built more than a century ago received the top honor at the World Travel Awards ceremony in Sardinia on Sunday.

The award signals the first time that a Northern Ireland attraction has won in the ceremony's more-than-two-decade history. Nonetheless it's the second time in as many years that an Irish attraction has been recognized, with Dublin's Guinness Storehouse winning in 2015.

"After only four years in operation, to be recognized and beat off stiff competition from Europe's most iconic landmarks such as the Eiffel Tower and the Roman Colosseum is a true honor," said Titanic Belfast chief executive Tim Husbands via the Irish Times.

While the honor is undoubtedly impressive, it's hardly shocking considering that the Titanic Belfast emerged as Northern Ireland's top visitor attraction in only its second year of operation. Launched in March 2012, the attraction has hosted more than 3 million visitors over that time, drawing large numbers of travelers from the U.S. and Canada in addition to surrounding Europe.

[READMORE] READ MORE: Titanic Belfast Becomes Northern Ireland's Top Draw [/READMORE]

Following this weekend's triumph, the Titanic Belfast advances to the Grand Final Gala Ceremony in the Maldives on Dec. 12. There Europe's top visitor attraction will look to secure the title of world's leading attraction.

Regardless of the outcome, it's clear that Titanic Belfast has come a long way in a short time.

"Titanic Belfast is now a global brand which has put Northern Ireland on the map for all the right reasons - so last night's official confirmation that it is now Europe's leading tourist attraction is well deserved," Northern Ireland First Minister Arlene Foster told the Times.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...