Travvy Awards Winners Spotlight: Colorado Tourism
Colorado Tourism won Best U.S. State Tourism Bureau at the first annual Travvy Awards in January in New York City.
The tourism bureau was not only recognized for bringing in a heavy amount of visitors in 2014, but it also was exemplary in helping travel agents sell Colorado’s various attractions and offerings.
Colorado Tourism had a lot to work with in 2014. Colorado is a four-season destination that is known for its adventure and outdoor travel, arts scene, cultural heritage and cuisine. Speaking of adventure and outdoor travel, Colorado boasts 25 major ski areas and resorts, 12 national parks and monuments and 58 mountain peaks that top 14,000 feet.
Colorado tourism also spiked in 2014 after the state legalized marijuana, driving revenues for local businesses and governments.
But it’s one thing to have the tools to attract visitors and accommodate agents. It's quite another to convert the tools into sales. Colorado Tourism was able to make the most of its attractions and offerings in 2014.
For one, simply looking at the tourism bureau’s website gives you an idea of its abilities to attract visitors. In a digital world, Colorado Tourism has a standout website, highlighting the state’s attractions while simultaneously being user-friendly. The site offers printable visitors’ maps and visitors’ guides, captivating destination videos, a thorough Colorado facts section and a dedicated “Trip Ideas” section that includes articles such as “8 Winter Activities Beyond the Ski Slopes,” “27 Hot Springs for Serious Soaks” and “99 Gorgeous Places in Colorado.”
Beyond that, Colorado Tourism is active on social media, engaging travelers and agents alike. Given how social media has soared in recent years, that’s a smart move. The tourism bureau has social media accounts on Twitter, Instagram, Facebook, Pinterest, Google+, YouTube, Flickr, Foursquare and Tumblr.
Of course, it takes a dedicated team to develop all of this and get the word out effectively. It's safe to say Colorado Tourism did a fine job, given the response during the Travvy voting. To determine the winner of Best U.S. State Tourism Bureau, a ballot of award nominees was sent to the travel agent readers of TravelPulse.com, Agent@Home magazine and Vacation Agent magazine, representing a combined readership of close to 100,000. The winner was voted on by 30,000 travel agents.
“We are very excited to be recognized by the travel agent community as the top state tourism office in the nation,” said Al White, director of the Colorado Tourism Office. “This award says a lot about the effectiveness of our marketing, the friendliness of our tourism industry in welcoming travelers and working with travel agents as well as Colorado as an extremely desirable destination for visitors.”
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