Universal Orlando Institutes New Seasonal Pricing System
To keep up with the changes made by other theme parks, Universal Orlando has instituted seasonal pricing that will force guests to pay more for one-day tickets during the busiest times of the year.
According to the Orlando Sentinel, Universal Orlando announced that prices for a one-day ticket would now cost $119 for adults and $114 for children, instead of the normal prices of $105 for adults and $100 for children.
In addition, the one-day prices for a park-to-park pass have also increased, jumping from $155 for adults and $150 for children to the current rate of $169 for adults and $164 for children. The changes come a few months after Universal Studios Hollywood instituted a similar seasonal pricing system.
“The new system does not affect online, advance-purchase or multiday tickets,” Universal's Tom Schroder told Orlando Sentinel. “Those prices are unchanged and, with per-day pricing as low as $48, continue to offer our best value. Many other industries, including our own, use seasonal pricing to help manage the guest experience. We're doing the same thing. Future pricing will appear on our website, and we encourage guests to watch the website for pricing news.”
The seasonal pricing changes also happened at Walt Disney World earlier this year, with admission to the Magic Kingdom jumping to as much as $124 at the busiest times of the year. While attendance at Disney World dropped, analysts believe the new pricing tiers would still increase revenue.
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