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UNWTO Reports International Tourist Arrivals Rose 4 Percent in 2013

Destination & Tourism | James Shillinglaw | January 29, 2013

The UNWTO World Tourism Barometer found that international tourist arrivals grew by 4 percent in 2012 to reach 1.035 billion. Emerging economies (up 4.1 percent) regained the lead over advanced economies (up 3.6 percent), with Asia and the Pacific showing the strongest results. Growth is expected to continue in 2013 only slightly below the 2012 level (up 3 percent to 4 percent) and in line with UNWTO’s long-term forecast.

With an additional 39 million international tourists, up from 996 million in 2011, international tourist arrivals surpassed one billion (1.035 billion) for the first time in history in 2012. Demand held well throughout the year, with a stronger than expected fourth quarter.

By region, Asia and the Pacific (up 7 percent) was the best performer, while by sub-region South-East Asia, North Africa (both of which increased 9 percent) and Central and Eastern Europe (up 8 percent) topped the ranking.

“2012 saw continued economic volatility around the globe, particularly in the Eurozone. Yet international tourism managed to stay on course,” said UNWTO Secretary-General Taleb Rifai. “The sector has shown its capacity to adjust to the changing market conditions and, although at a slightly more modest rate, is expected to continue expanding in 2013. Tourism is thus one of the pillars that should be supported by governments around the world as part of the solution to stimulating economic growth.”

UNWTO forecasts international tourist arrivals will increase by 3 percent to 4 percent in 2013, much in line with its long term forecast for 2030: up 3.8 percent a year on average between 2010 and 2020. UNWTO said this outlook is confirmed by the UNWTO Confidence Index. Compiled among over 300 experts worldwide, the Index shows that prospects for 2013 are similar to the evaluation of last year (124 points for 2013 against 122 for 2012).

By region, prospects for 2013 are stronger for Asia and the Pacific (up 5 percent to 6 percent) followed by Africa (up 4 percent to 6 percent), the Americas (up 3 percent to 4 percent), Europe (up 2 percent to 3 percent), and the Middle East (0 percent to up 5 percent).

In 2012, international tourist arrivals to Europe, the most visited region in the world, were up by 3 percent; a positive result in view of the economic situation in Europe, and following a strong 2011 (up 6 percent). Total arrivals reached 535 million, 17 million more than in 2011. By sub-region, Central and Eastern Europe destinations (up 8 percent) experienced the best results, followed by Western Europe (up 3 percent). Destinations in Southern Mediterranean Europe (up 2 percent) consolidated their excellent performance of 2011 and returned in 2012 to their normal growth rates.

Asia and the Pacific (up 7 percent) was up by 15 million arrivals in 2012, reaching a total 233 million international tourists. Southeast Asia (up 9 percent) was the best performing sub-region much due to the implementation of policies that foster intraregional cooperation and coordination in tourism. Growth was also strong in Northeast Asia (up 6 percent), as Japanese inbound and outbound tourism recovered, while it was comparatively weaker in South Asia (up 4 percent) and in Oceania (up 4 percent).

The Americas (up 4 percent) saw an increase of six million arrivals, reaching 162 million in total. Leading the growth were destinations in Central America (up 6 percent), while South America, up by 4 percent, showed some slowdown as compared to the double-digit growth of 2010 and 2011. The Caribbean (up 4 percent) is performing above the previous two years, while North America (up 3 percent) consolidated its 2011 growth.

Africa (up 6 percent) recovered well from its setback in 2011 when arrivals declined by 1 percent due largely to the negative results of North Africa. Arrivals reached a new record (52 million) due to the rebound in North Africa (up 9 percent as compared to a 9 percent decline in 2011) and to the continued growth of Sub-Saharan destinations (up 5 percent). Results in the Middle East (down 5 percent) improved after a 7 percent decline in 2011, yet the region recorded an estimated three million international tourist arrivals less in 2012 in spite of the clear recovery in Egypt.

Among the top ten tourist destinations, receipts were up significantly in Hong Kong (China) (up 16 percent), the U.S.A. (up 10 percent), the U.K. (up 6 percent) and Germany (up 5 percent). At the same time, a significant number of destinations around the world saw receipts from international tourism increase by 15 percent or more -- Japan (up 37 percent), India and South Africa (both up 22 percent), Sweden and the Republic of Korea (both up 19 percent), Thailand (up 18 percent) and Poland (up 16 percent).

Although the highest growth rates in expenditure abroad among the 10 top markets came from emerging economies -- China (up 42 percent) and Russia (up 31 percent) -- important traditional source markets, showed particularly good results. In Europe, and despite economic pressures, expenditure on international tourism by Germany held well at up 3 percent, while the U.K. (up 5 percent) returned to growth after two flat years. In the Americas, both the U.S.A. and Canada grew at 7 percent. On the other hand, France (down 7 percent) and Italy (down 2 percent) registered declines in travel expenditure.

Smaller markets with significant growth were Venezuela (up 31 percent), Poland (up 19 percent), Philippines (up 17 percent), Malaysia (up 15 percent), Saudi Arabia (up 14 percent), Belgium (up 13 percent), Norway and Argentina (both up 12 percent), Switzerland and Indonesia (both up 10 percent).


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