USTA's 2015 IPW Event Sees Record Pre-Scheduled Meetings
PHOTO: Orlando, Florida, hosted the USTA IPW convention this past week. (Courtesy of Thinkstock)
The U.S. Travel Association's annual International Pow Wow (IPW) convention delivered a new record for business meetings with nearly 100,000 over the course of three days, the organization announced this week.
The event, which was held at the Orange County Convention Center in Orlando, Florida, from May 30 through June 3, hosted more than 6,500 delegates from 73 different countries around the world, including hundreds of travel buyers and media members.
However the record number of pre-scheduled meetings comprised travel buyers and U.S. travel organizations.
"IPW is an extraordinarily unique event, which brings the entire international travel and tourism marketplace to the U.S. in one location," said USTA president and CEO Roger Dow in a statement. "The business conducted at IPW will have a tremendous effect, not only on the local economy initially, but several years into the future."
The immediate economic impact of this year's IPW event for Orlando is a projected $11.6 million, according to independent firm Rockport Analytics.
But long-term, the firm projects that IPW will be responsible for bringing nearly nine million international visitors to the U.S. over the next three years. What's more, the firm estimates that IPW will be a catalyst for $28 billion in total spending and $4.7 billion in direct bookings to U.S. destinations over that same period of time.
Advocating IPW's significance, the USTA revealed that since the event was last held in Orlando in 2010, the number of travel buyers from valuable markets has grown considerably. The total number of travel buyers from the U.K. (40 percent), Brazil (30 percent), Mexico (66 percent), Germany (17 percent) and Japan (10 percent) have all increased since the start of the decade.
Compared to 2010's IPW event in Orlando, the total delegation has increased 27 percent.
Next year's event is scheduled for June 18, 2016 through June 22, 2016 in New Orleans.
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