Virginia Focusing on LGBTQ Community in New Travel Campaign
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Virginia is looking to appeal to the lesbian, gay, bisexual, transgender and queer (LGBTQ) travel community by launching a new campaign meant to entice new visitors from out of state.
According to NBCNews.com, the Virginia Tourism Corporation (VTC) teamed with Governor Terry McAuliffe's LGBT Tourism Task Force to develop the new campaign and dedicate an entire section of Virginia's website to LGBTQ tourism.
The state website will feature recommendations for wining, dining, weddings and family fun.
In addition to the custom webpage, the VTC has also released a "LGBT Tourism Resource Guide" showcasing the partnerships and resources dedicated to LGBTQ travel in Virginia.
“Virginia is proud to be an open and welcoming destination for every visitor attracted by our scenic mountains and beaches, as well as our world-renowned restaurants, wineries and breweries,” Governor Terry McAuliffe said. “I am pleased the Virginia Tourism Corporation has created this landing page to connect travelers with inclusive, LGBT-friendly establishments across the Commonwealth. Virginia is truly for lovers, and we hope you have an unforgettable experience visiting the greatest state in the greatest nation on Earth!”
Virginia’s LGBT Tourism Resource Guide reported LGBTQ tourists in the United States spend an astounding $57 billion each year. The designation as a LGBTQ-friendly establishment removes the fear of facing stigma and will entice more visitors from all walks of life.
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