Visit Florida Launches New Campaign After Hurricane Matthew
PHOTO: Orlando, Florida (Photo courtesy Thinkstock)
Visit Florida has launched a new campaign to bolster visitation after Hurricane Matthew.
According to the Herald Tribune, Visit Florida's new campaign is a ”four-pronged" marketing plan aimed at helping the state's tourism industry after hurricanes Hermine and Matthew.
"Last week, the Visit Florida team was focused on the safety of our visitors and fellow Floridians," Visit Florida president and CEO Will Seccombe told the Herald Tribune’s Maggie Menderski. "This week, we are shifting our focus to recovery and to letting the world know that the Florida tourism industry is open for business."
The “Open for Business” campaign “includes a series of 32 time-stamped videos along with a supporting social media campaign and customized plans to support the communities damaged by Matthew and Hermine,” writes Menderski.
After experiencing many natural — and manmade disasters — the state agency has learned that transparency is key to recovery.
"You need to make sure that these are time-dated photographs and make sure that, when you’re saying everything is fine, that it is," Virginia Haley, president of Visit Sarasota County, who also is a Visit Florida board member. told the Herald Tribune. "So if 80 percent of your hotels are fine and 20 percent are not, you say so.
In order to maintain that transparency, Visit Florida checked in with its members.
“Visit Florida hosted a call with its board of directors and county tourism marketing agencies earlier this week to get a community-by-community damage assessment and to review plans to promote the state to visitors,” Secombe told the Herald Tribune.
There is also a free recovery program to help tourism businesses get back on their feet.
For more on Florida’s recovery program, click here.
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