Last updated: 03:00 PM ET, Mon June 01 2015

Visit Orlando Announces New 'Never Ending Story' Marketing Campaign

Destination & Tourism | Patrick Clarke | June 01, 2015

Visit Orlando Announces New 'Never Ending Story' Marketing Campaign

Just in time for summer, Orlando's tourism agency, Visit Orlando has launched a brand new marketing campaign aimed at generating buzz through social media.

George Aguel, the president and CEO of Visit Orlando, revealed the campaign, called "Orlando – the Never Ending Story," at the U.S. Travel Association's IPW trade show on Sunday, where USTA president and CEO Roger Dow described Orlando as "an iconic American destination that truly delivers on the promises that travel offers to us all."

The campaign encourages visitors to share their experiences using the hashtag #MyOrlandoStory on Twitter, Facebook and other social media platforms. The stories will be collected over the course of the summer and shared on the website

"Visit Orlando is reaching out to the storyteller in all of us through this new brand creative in order to showcase our visitors and the lifetime of memories they made and will make across our destination," said Aguel in a statement. 

"We recognize that because travel matters so deeply to so many of us and our relationships with others, and because Orlando owns this unique place in the hearts and minds of millions of visitors, we consider it our responsibility to help our guests connect the memories of their experiences in Orlando together like the chapters of a book," he added. 

Advertising for the new campaign will kick off in August, with marketing efforts beginning in Brazil (Orlando's leading overseas market), Colombia and the U.S. Later efforts will focus on Canada and the U.K.

This past weekend's big announcement comes in the wake of Orlando becoming the first U.S. destination to welcome more than 60 million visitors, hosting a record 62 million in 2014.

"We recognize that one of the things that makes our destination so special is that it's constant that worldwide visitors talk about the memories they have here," said Aguel via Caitlin Dineen of the Orlando Sentinel.

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