Last updated: 02:00 PM ET, Thu March 19 2015

Welsh Tourism Booming Thanks to High-Adrenaline Attractions

Destination & Tourism | Patrick Clarke | March 19, 2015

Welsh Tourism Booming Thanks to High-Adrenaline Attractions

Tourism contributes significantly to the economy in Wales, and the encouraging growth within the industry appears poised to continue with a number of exciting attractions on the horizon for 2015.

According to Owen Hughes of the Daily Post, "domestic tourism figures for the first 10 months of 2014 show that the total volume of nights spent in Wales was 1.5 percent up on the previous year while room occupancy at hotels had risen 4 percent."

"The Welsh Government has continued to invest in iconic, reputation-changing products such as Surf Snowdonia which will open in 2015 and will be Europe’s first inland surfing lagoon," said Deputy Minister for Tourism Ken Skates.

Skates added that "there are a number of other excellent new attractions in place for 2015, like high adrenaline new zipwire zone and underground trampolines in North Wales."

While the new attractions are promising, a rising number of Irish visitors is already propelling Wales' tourism boom. And with a new ad campaign having been recently launched in Ireland, the new attractions aimed at thrill-seeking travelers will only add to the allure. "Visitors from the Emerald Isle led the foreign trippers boom with an 18 percent increase in the number of Irish tourists coming to Wales," writes Hughes.

Arguably the most anticipated coming attraction, Surf Snowdonia, isn't far off, with Conwy Adventure Leisure scheduled to build in July.

"Outdoor adventure is now the fastest growing tourism sector in the UK, and North Wales is increasingly being seen as its natural home," said the company's managing director Steve Davies. "But this isn’t just about a domestic audience: by continuing to invest in unique, world-class—and world-first—facilities like Surf Snowdonia we are transforming the region’s reach and its ability to draw in new visitors from across the globe."

Davies also points out that there's already a strong demand for the artificial wave lagoon. 

"Surf Snowdonia already has an extraordinary international following; we’ve had surf fans as far as Australia and Hawaii getting in touch to ask when they can come to North Wales to ride our waves."

The interest in Surf Snowdonia and other eccentric attractions across Wales bodes extremely well for the Welsh tourism industry, which in turn means good news for the nation's economy and nearly 15 percent of the country's jobs. 

"Tourism touches all parts of Wales and the geographical spread of employment generated by the tourism sector is one of its key strengths when compared to other sectors of the economy," said Skates. "It is the number-one industry in some rural communities, sustaining the local economy and culture."

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