Where Are Europeans Traveling in 2016?
PHOTO: European travelers still love holidays in Italy. (courtesy Thinkstock)
A new survey by Sojern takes a look at where and how Europeans are traveling. According to a recent report, approximately one-third of people around the world plan to spend more on travel in the near future and Europeans are among the biggest spenders.
However, while Europeans plan to spend money on travel, where and how they spend vary greatly.
Sojern breaks down these spending habits and provides insights for travel marketers in its new 2016 European Travel Trend Report.
Here are four of the many things the report revealed.
European travelers continue to return to their tried and true destinations.
“Spain and Italy remain the top destinations,” notes the Sojern report. “Inter-European travel as a whole is helped by several low cost carriers actively vying for passengers with competitive pricing and experiences. Other short-haul destinations increased in popularity in 2016: Ireland rises two spots, and Croatia makes it into the top 20 destinations for Europeans.”
And European travelers may like exploring in their own backyard, but they also like to go farther afield.
The United States, Thailand, and Canada all increase in popularity in 2016, are some of the most popular long-haul getaways for these travelers.
Europeans also don’t all look at booking travel in the same way.
“Germany and France may be major travel spenders, but they are different travel planners,” Sojern reports.
Islands are also becoming a big draw. European travelers have lately been flocking to emerging markets such as New Zealand and Sri Lanka, the survey found.
For more in-depth analysis on European travelers, continue reading here.
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