Zika Causing Concern In Florida’s Tourism Industry
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Puerto Rico’s tourism industry is already being affected by Zika but will Florida be next?
Tourism is big business in the Sunshine State, and according to a report in Bloomberg, Stephen Anderson of the Maxim Group noted that concern is growing about the spread of Zika.
"We are concerned about a potential spread of locally-borne Zika virus outside of a small area in Miami," writes Anderson. "Including ancillary hospitality-related industries, tourism is a $90 billion industry in Florida, with $24 billion generated in Miami-Dade County alone."
Bloomberg reports that family dining and upscale restaurant brands could see a big drop as their business is more correlated with the tourism market. However, the article notes that big-name chain restaurants that derive approximately 10 percent of their earnings from Florida restaurants have yet to cite Zika in earnings calls.
Companies that are currently concerned about Zika’s spread are TripAdvisor, Marriott International and Delta Air Lines, all of which have recently mentioned the virus.
Find more analysis here about Zika’s affect on Florida tourism.
More by Janeen Christoff
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