Last updated: 05:00 PM ET, Mon September 14 2015

Zungu Completes Latest Assignment for South African Tourism

Destination & Tourism | David Cogswell | September 14, 2015

Zungu Completes Latest Assignment for South African Tourism

Photo courtesy of South African Tourism

Sthu Zungu is wrapping up her latest assignment with South African Tourism as senior special projects manager and leaving the agency, for now. Zungu has served SAT for 12 years in various capacities.  

Zungu served as president of South African Tourism’s New York office for more than seven years, during which time the agency grew the North American market to the second largest overseas tourism market for South Africa.

When it came to the 2010 World Cup, the U.S. market surprisingly became the number one overseas source market for the event.

Before her tenure at the New York office of SAT, Zungu worked at SAT’s office in Milan, Italy. During her four years in that position, the Italy office there broke through what had previously been a 50,000-arrivals ceiling. During that period the Milan office also began attracting the younger demographic that had previously eluded it.

Previous to her Italy tenure with SAT, Zungu worked as brand communications manager for BMW South Africa in Munich, Germany, during its spectacularly successful global launch of the Mini. Her multi-country assignment history reflects her mastery of languages, including Italian, German, English, Zulu and Xhosa.

She attended the University of Witwatersrand in Johannesburg and earned a Bachelor of Commerce degree in marketing with honors before going on to earn her Master’s.

During Zungu’s last year as president of SAT in New York she had the pleasure of seeing South Africa to rise to the number two rank (after Italy) as most popular international destination in the 2014 Virtuoso Lux Report. Also that year, the New York Times put Cape Town at the top of its list of places one should go in one’s lifetime.

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