Airbnb Would Like Moment to Haunt Your Soul For Eternity
Image via YouTube
Like someone shaking your hand for far too long than is socially acceptable, Airbnb released an ad campaign that, while having fantastic intentions, rests comfortably in the land of the wholly creepy and weird.
First we would like to direct your attention to some of the rental service's recent tweets, which seem a tad peculiar when taken out of context.
Actually, even with context these following tweets are pretty darn weird—like the kind of weird that comes in the form of a neighbor with no interest in astronomy buying a huge telescope and binoculars.
Here is but a sampling:
Sleep in their beds, so you may know their dreams.— Airbnb (@Airbnb) July 14, 2015
Sit at their tables, so you can know their tastes.— Airbnb (@Airbnb) July 14, 2015
Go look through their windows, so you can understand their views.— Airbnb (@Airbnb) July 14, 2015
These are snippets taken from the service’s new commercial, which features a toddler that we assume is running an Airbnb out of its home. We never knew babies were so resourceful:
Airbnb’s chief marketing officer Jonathan Mildenhall spoke to website Fast Company and relayed the impetus behind the commercial, which will air during Wednesday’s “ESPY” presentation.
Mildenhall explained, “And the reason it’s (Airbnb brand) provocative is because we believe in humanity and we’re putting that humanity and truth into the soul of our marketing. That version will run just during that portion of the show and my whole purpose in doing that is to provoke a conversation that will hopefully earn Airbnb a disproportionate share of popular culture.”
If by disproportionate Mildenhall means ongoing tweets as well as media coverage, it seems to be working ahead of the television presentation.
The sentiment, as we stated before, is a nice one: Staying in a stranger’s house affords a different vantage normal travel might not cover.
Instead of a generic stay at a normal hotel, you get to experience homes and neighborhoods around the world up close and personal.
However, the ad campaign borders on the kind of voyeurism that will have patrons looking for hidden cameras and homeowners washing the sheets twice.
Besides, staying at an Airbnb remains just one way to lay your head while traveling the world. It will hardly garner a deep insight into the human condition—although it does give us a nice sense of tragic décor decisions and questionable magazine subscriptions.
In any case, we just got back from staying at an Airbnb, so excuse us while we shower for the week.
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