Last updated: 10:30 AM ET, Wed April 22 2015

Australian 'Ant-Man' Billboards are Ant Sized and Human Approved

Entertainment | Gabe Zaldivar | April 22, 2015

Australian 'Ant-Man' Billboards are Ant Sized and Human Approved

Image via Reddit

Not all marketing initiatives are created equally, because “Ant-Man” billboards peppering Australia at the moment are gigantically stupendous.

Screen Crush’s Mike Sampson reports on some posters you may have missed, and it’s not just because they are being placed in Australia.

Even those walking around the country may have missed them, too. In fact, travelers in the area are in danger of stepping on the adorable billboards, such as the one seen above.

That image comes by way of Reddit user Camusfearna who states, “This tiny Ant-Man billboard at bus stop.”

It’s images like this that have websites around the world making a similar joke. Not to worry, we will provide the first cinematic clip you thought of when you saw the billboard:

In an odd twist, the billboard is perhaps designed for ants but with humans and their predilection for unusual marketing ploys in mind.

Sampson offers some detail as to the locations for these minuscule ads: “So far, they only seem to be located in Australia (there have been sightings in Brisbane, Melbourne and Queensland), but hopefully they'll expand this mini-marketing campaign to the rest of the world.”

The film starring Paul Rudd comes to theaters on July 17, at which point Marvel will see if they can make a superstar from a less heralded comic book hero:

While Iron Man, Thor and even Captain America pale compared to DC’s Batman and Superman in terms of worldwide notoriety and recognition, Marvel has managed to create a cash cow that garners billions for the studio.

Now a superhero that shrinks to the size of an ant and hits with the power of a very strong human doesn’t sound like a can’t-miss hit at the box office, but we aren’t about to count this multi-hit studio out—especially when it’s creating buzz with ingenious marketing as seen with these very tiny billboards.

Sure, you can’t see them too well in person, but they are all the rage on the Internet.

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