Last updated: 09:45 AM ET, Wed August 19 2015

Breathe In Your Alcohol At This Peculiar London Bar

Entertainment | Gabe Zaldivar | August 19, 2015

Breathe In Your Alcohol At This Peculiar London Bar

Photo via Instagram

London has the perfect spot for those who consider normal alcohol consumption to be far too labor intensive and an overall physically taxing endeavor.

Essentially, it’s a bar that allows you to breathe your alcohol, taking out the middleman of sipping, chugging or shot gunning.

CNN’s Sheena McKenzie profiled the intriguing confines of Alcoholic Architecture, which taught us that “Parks and Recreation” was closer to reality than we previously considered.

The bar is the brainchild of Sam Bompas and Harry Parr, and it rests comfortably in London’s Borough Market.

Its website explains what sounds like an elaborate prank or some sci-fi lounge: “The installation is an alcoholic weather system for your tongue where meteorology and mixology collide against a canvas of monastic mayhem, referencing the gothic splendor of neighboring Southwark Cathedral.”

Simply put, the fog in the air is cleverly released alcohol in cloud form, which Bompas is happy to explain in the following video:

Via the above video, Bompas states that patrons will experience “a breathable cloud of gin and tonic, which intoxicates through the lungs and eyeballs.”

McKenzie gives a more thorough explanation of the experience: “It creeps up on you slowly; that dry, back of the throat, fruity flavor. Within minutes you start to feel the warm sensation of liquor relaxing every limb — except in this case, you haven't even had a drink.”

This is the kind of bar that will quickly separate alcohol enthusiasts into two camps: Joyous Tom Haverfords and Grumpy Ron Swansons:

We leave it up to you as to whether Alcoholic Architecture’s cloud is the “wrong way to consume alcohol.”

However, you don’t have much in the way of time to enjoy the wafting aroma of intoxication. Its website offers, “Alcoholic Architecture is open until early 2016.”

Bompas explains to CNN that he wanted to concentrate on tying his bar experience to the culture of the area: “So with 'Alcoholic Architecture,' it's about escapism and fun — but at the same time it's totally based on the local history.”

Judging by some of the vivid Instagram images, the lounge certainly offers some mesmerizing entertainment:



Patrons don plastic raincoats and meander around a cloudy, humid expanse in an iconic part of town.  

Thanks to the mist, smells and ambiance, you might just think you were transported to some distant part of the universe.

If you are weary from all the pubs doling out pints in the usual fashion, you now have a spot that for a limited time is completely changing the way people enjoy alcohol. 

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