Last updated: 01:00 PM ET, Thu September 15 2016

Crowdfunded Cat Campaign Takes Over London's Clapham Common Station

Entertainment | Gabe Zaldivar | September 15, 2016

Crowdfunded Cat Campaign Takes Over London's Clapham Common Station

Photo courtesy Instagram

London’s Clapham Common station has been overrun by cats.

This is not a drill.

Anyone in the area with even the slightest love for felines needs to stop by the tube station that is absolutely peppered at the moment with images of adorable animals. It’s all thanks to this Kickstarter campaign and the people known as The Citizens Advertising Takeover Service.

Yes, that spells cats and, yes, we live in amazing times.

The following video introduces Glimpse Project’s founder James Turner who explains the impetus behind the project.

As Turner states, “We tried to imagine a world where people were in charge of what they saw on their way to work.”

Turner, who sought crowd funds online to highlight how powerful such a campaign could be continues, via the AP: “Really, we just want people to come down and enjoy it; maybe think a bit differently about the world and realize that even the big things that seem impossible to change can be altered if people work together.”

Here are some more images from the people who so love cats, the Internet.









Turner ended up explaining a bit more to CNN: “We tried to imagine a world where public spaces made you feel good. Instead of asking you to buy something, we're asking you to think about what's really valuable in your life. It might not be cats, but it's probably something you can't find in the shops.”

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Think of this less of a campaign or marketing push and more like an art installation that might change the way you think about open public spaces and the ads that usually bombard the senses on a daily basis.

The cats were put in place this Monday and are reportedly sticking around for two weeks.

So, you have your work cut out for you if you want to head over to the one place in the world – aside from that kooky lady’s house in your neighborhood – where a bunch of cats milling about is perfectly welcomed.

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