Image via Inspired by Iceland
Prepare to get schooled in the wonders of Iceland.
Inspired by Iceland is throwing one heck of a tourism campaign at the moment. In actuality, it would be more appropriate to say they are throwing a crash course in all things that make its nation great.
Thankfully, there is some awkward and hilarity pumped into the scholastic endeavor known as Iceland Academy.
Not to worry, because you won't get a copy of "Oh, The Places You Will Go" after completion. You will, however, get the chance to visit Iceland for free.
READ MORE: Why Iceland Is on Everyone's Travel Radar This Year
Here is Stina giving you a tutorial on what you will learn from the academy.
Now before we dive into the particulars behind proper Icelandic bathing, we would like to inform on what you can get by taking this academic course in tourism.
According to the website, you might win a grandiose adventure in Iceland, including airfare for two, a helicopter tour and accommodations at the Fosshotel Reykjavik.
But first you have to attend virtual class by watching the videos and answering some multiple-choice questions.
One of the questions, for example, is "Which parts of the body must you wash?" For the befuddled, we give you the hilarity that is proper hot tubbing in Iceland:
Hopefully a man in a yellow cap won't be in the shower grading you on your form.
The other classes consist of responsible traveling, winter sports and staying safe in Iceland.
It's an extremely clever way to infuse fun and merriment into a tourism campaign that unveils some aspects of Iceland you might not have previously considered.
Inga Hlín Pálsdóttir is the director of tourism and creative industries at Promote Iceland and she offered the following thoughts on the importance of the campaign: "With Iceland's appeal as a winter destination increasing and with interest from Europe and North America up by 59 (percent) since 2012, we have a responsibility to not only inspire but educate those considering a trip to Iceland, as well as encouraging sustainable travel amongst our visitors."
READ MORE: How to Spend the Winter in Iceland
The director continued, "The majority of tourists want to experience nature, and we know that Icelandic nature must be treated with respect and care. We believe that if the traveler is better informed of conditions ahead of time, he or she will get more out of the trip and leave the country happier."
While we have seen so many tourism campaigns. Iceland should be proud of their current marketing push that is fun, interactive and, most importantly, highly educational.
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