If you're the tourism board for Northern Ireland and your favorite son, 50 Shades of Grey and The Fall actor Jamie Dornan is the neighborhood for the Irish Open, what else are you going to do but snap a photo of the actor against your stunning landscape and tweet it out for the world to see.
[CALLOUT]
Discover Northern Ireland did just that earlier this week, capturing a shot of the much-loved actor in front of the region's famed Causeway Coastal Route.
"Look at that view!" enthused the tourism board.
Unfortunately, most of the Twitter-verse was too distracted by the contents of Dornan's pocket to notice the coastal scenery.
Which brings to mind the old joke "is that a golf ball in your pocket…"
In the case of Dornan, who was playing at the Dubai Duty-Free Irish Open at Portstewart Golf Club., it really was a golf ball in the pocket of his extremely tight jeans.
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The realities mattered not at all to Twitter users who went crazy with slightly risqué commentary about the film star known for his appearance in a trilogy of sexy, adult-themed movies.
To be clear, it wasn't just in the Discover Northern Ireland post where "that golf ball" appeared. Dornan seems to have been pocketing the scene-stealing offender for a while and he appears to have been quite generous with his time when posing with selfie-seeking fans and onlookers.
In the end, the post seems to be a win for Tourism Northern Ireland, as a number of viewers have also expressed an interest in visiting the region.
If you find "that golf ball" too distracting, here's an uninterrupted view of the Causeway Coastal Route.
On the other hand, If you'd rather just see more images of the Irish actor, here's one with a slightly more northerly viewpoint.
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