Last updated: 01:30 PM ET, Thu June 11 2015

Jurassic World Website is Magnificent Marketing Marvel

Entertainment | Gabe Zaldivar | June 11, 2015

Jurassic World Website is Magnificent Marketing Marvel

Image via Instagram

The trailer for “Jurassic World” has us wanting to head to the theaters, but the marketing push for the film has us craving to visit a fictional theme park replete with previously extinct dinosaurs.

Now the movie starring Chris Pratt and Bryce Dallas Howard comes to theaters on June 12, but the website and various social media channels have been live for quite some time, driving interest in an awesome way.

For example, take just a moment to get lost in the official website that resembles that of any other theme park that you might actually consider taking the family to this summer.

It’s the kind of oasis where you might say officials spared no expense. In the fictional and completely remarkable alternate reality, Jurassic World is open and ready for your tourist money.

As of this writing, for example, the park capacity is at 95 percent, which we imagine may just dwindle when the film opens and dinosaurs begin wreaking havoc as previously extinct beasts begin stretching their legs.  

The clever twists don’t end there, because there are wait times for attractions, factoids and a glorious park map that is peppered with sights that demand your attention.

The T. Rex Kingdom looks particularly promising. Its page warns that the attraction may be “too intense for children and some adults.”

To see what they mean by intense take a look at a featurette for the film:

We spent far too much time poring over what is a veritable treasure trove of Easter eggs, like the Park Cam. Speaking of which, the Gyrosphere line looks long at the moment. Here’s to hoping there is some sort of fast pass.

The goodies don’t end, because there is plenty to appreciate around social media as well such as on Instagram and Facebook.

Just remember the D.N.A. System. #JurassicWorld #SafetyFirstD: Don’t agitate the dinosaurs. N: Never let your guard down around predators. A: Always remember to have fun!

Posted by Jurassic World on Tuesday, June 2, 2015

Some might even recall that last year brochures began to surface, which were archived for all to enjoy on Twitter:

Thankfully, according to the website, the weather is fine in Isla Nublar. It’s a pleasant 80 degrees and all safety precautions seem to have been taken.

We don’t see any reason to believe anything bad could happen. But perhaps bring an umbrella in case it rains and your running shoes in case the dinosaurs start eating tourists.


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