Last updated: 05:13 PM ET, Tue July 19 2016

Pitbull Is Making Florida Tourism Campaign Sexy In New Video

Entertainment | Gabe Zaldivar | July 19, 2016

Pitbull Is Making Florida Tourism Campaign Sexy In New Video

Image via YouTube

Diminutive party purveyor Pitbull recently released either a very forgettable music video or a very scintillating tourism advert. In either case, Florida has some beaches, and the pop star would like your attention.

The Associated Press reminds that the indoor sunglasses wearer is a major component to Visit Florida’s plans at the moment. Just last September we revealed that Pitbull would actually serve as a tourism ambassador for the campaign, shaking and gyrating his influence to convince visitors to try out Florida and its complement of wondrous locales.

The AP notes that the agency pulls in about $80 million to its cause. While there is no confirmation in the report how that sum might be divvied up, it’s clear that it’s being put to good use.

Although, if we are picking nits, the following video amounts to a few days frolicking on local beaches. We can’t be sure how much splashing in among waves goes for these days, but it must be a lucrative practice:

As you can plainly see, Florida is home to beaches and said beaches are extremely sexy. So, um, go visit them or something.  

The AP reports the music video will be put to good use for Visit Florida. It cites information from spokesperson Kathy Torian who divulged that, “the video is being released first on the rap star's VEVO channel and will be distributed through his social media accounts.”

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As of this writing, the video is well on its way to 1.7 million views—a phenomenal number considering the video was posted to VEVO on July 13. The other great thing for Visit Florida is that this isn’t exactly an overt advertisement.

Snark aside, it’s a brilliant way to highlight the state’s coastline assets without resorting to the usual tedium of tourism videos.

For its money, Florida is getting a globally recognized superstar to garner the attention of millions worldwide.

Not bad for a day at the beach.

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