Universal Studios Hollywood Launches Campaign to Promote 'Fast & Furious' Ride
Image via Twitter
The "Road to Fast" is paved and ready to go.
With less than two months remaining before the opening of Universal Studios Hollywood's "Fast & Furious — Supercharged" thrill ride, the theme park has announced the launch of a campaign to help generate buzz ahead of the June 25 debut.
Beloved characters of the "Fast & Furious" franchise played by Vin Diesel, Dwayne Johnson, Michelle Rodriguez, Tyrese Gibson, and Luke Evans will star in the ride.
To gear up for this summer's opening, the Road to Fast campaign features a handful of poster images (like te one below via Universal Studios Hollywood) featuring the Studio Tour tram and each of the ride's characters as well as a behind-the-scenes video into the making of Fast & Furious — Supercharged.
Upon opening, the ride will signal the grand finale at Universal Studios Hollywood's behind-the-scenes Studio Tour.
Relying on special effects, 3D audio and imagery and a 400-foot-long 360-degree screen, the hydraulic motion-based ride is designed to immerse guests in a new tale told through familiar characters.
"This is new territory for us ... to create something as immortal and immersive as this ... that all the fans of our franchise can actually live through and be a part of," said Diesel, who plays Dominic Toretto. "It's a testament to that loyal and dedicated fan community that has always been our No. 1 champion."
"Once you go on the ride, it's an opportunity to physically feel some of the adrenaline that we feel everyday while we're filming," added Diesel. "Yeah, I'm excited to ride it!"
"You're completely immersed in the experience ... you're on a high-speed chase ... it's an amazing experience, and the guys that build these are true magicians," said Evans, who plays bad guy Owen Shaw in the previous two installments of the series.
You can watch the six-minute behind-the-scenes video below:
The campaign comes just weeks after the opening of the franchise's most recent installment, "Furious 7," which has grossed more than $321 million domestically since its April 3 release.
More by Patrick Clarke
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