Wanda's Theme Park Competition with Disney Amplified in China
Photo: Wanda’s Wang Jianlin at new theme park. (Photo via @SCMP_News)
The rivalry between Chinese amusement park company Dalian Wanda and The Walt Disney Company has been amplified with the opening of Wanda’s second park in China.
According to BBC.com, Wanda’s new theme park is located in Hefei, China, and cost an estimated $5.1 billion to construct. The park opened to the public Saturday and also features hotels and a shopping mall.
Wanda also revealed the company has plans to build as many as 20 more amusement parks throughout China by 2020, openly discussing a rivalry with Disney and its new Shanghai Disney Resort property. The first Wanda theme park was launched in May, just weeks before Shanghai Disney’s debuted in June.
Wanda owner Wang Jianlin announced during the opening of the company’s latest park that he is looking to establish a global brand based on Chinese culture, and he will be focusing on opening many parks across China instead of only one enormous park in Shanghai.
One of the main advantages for Disney is intellectual property. While Wanda depends on cheaper prices to entice guests, Disney uses its famous brands such as Star Wars, Marvel and Mickey Mouse to give visitors a one-of-a-kind experience.
There are several Wanda theme parks across China under construction, including one in Harbin scheduled to open in 2017 and three more in Qingdao, Guangzhou and Wuxi, which are on track to be completed by 2018 and 2019.
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