Amadeus, a technology provider for the global travel industry, is previewing a new search solution, Amadeus Featured Results, that it said will revolutionize the way that flight options are presented to travelers. Vayama, an online travel agency, is the first pilot customer to implement the solution in beta form on its website, including 100 origin and destination combinations. Full global market availability for Featured Results is scheduled for early 2013.
Amadeus said the Amadeus Featured Results platform significantly improves leisure travelers´ online purchasing experience by making travel search simpler and more relevant. Using new technology, Amadeus has combined both sophisticated flight search technology and travel business intelligence data to deliver to the traveler a more relevant set of search results at the top of the display screen. In fact, Amadeus said it is processing more data than ever before in order to return the most relevant, cheapest, fastest, sponsored, and most popular bookable travel options in a tenth of a second. Unlike other available search tools, there is no need for travelers to sift through hundreds of recommendations.
“We believe Featured Results is a game-changer for the travel industry. Since starting the company five years ago, we’ve been wholly focused on providing travelers with one place to find and book the very best international fares,” said Ted Jansen, executive vice president of Travix International and head of Vayama. “Online flight search, in its current form, is complex, but we see potential for search to be an engine for discovery and inspiration. After all, planning a trip should be fun, not a chore. Working together with Amadeus, we’ve introduced the Featured Results solution at Vayama.com to help travelers cut through the clutter to find more of exactly what they’re looking for.”
The Featured Results solution was developed thanks to various important technology components, highlighting the behind the scenes innovation. The solution leverages Amadeus´ Massive Computation Platform, which allows the computation of huge amounts of data into live caches that secure instant search capabilities, while securing data accuracy. The platform processes, stores, and serves in a neutral manner the data for Featured Results web services. Amadeus´ business intelligence platform stores and analyzes live and historical global search and reservation data, in order to factor in price volatility and itinerary popularity. It also includes Amadeus´ instant search technology to scan live reservations and extract relevant data that can be incorporated into the search calculation and results.
In addition, the solution´s algorithm blends both price and business intelligence data to showcase the flight options most-often booked from people who searched city pairs for the same date, or, at the request of the travel agent, promotes a specific offer that is popular or relevant to the specific search. It also integrates live registration data to flag search results with ´relevance signals´, such as popularity of a given route, number of active reservations on a specific flight, remaining seats, when the price was last booked, etc. The Amadeus Featured Results is part of the Amadeus Search Portfolio, which includes a range of solutions that cover the trip lifecycle, from inspiration (discovery and learning) tools through to shopping and booking.