B Hotels & Resorts Launches New b2 Value Brand of Hotels
B Hotels & Resorts launched its new b2 hotel concept, bringing the B Hotels & Resorts concept to travelers seeking a more value-oriented experience. Headquartered in South Florida, b2 hotel will tout the signature elements of its sister B brand, including select B Signature elements catering to the value-oriented traveler.
The b2 hotel brand will offer value-oriented travelers access to full-service amenities, dining concepts, spa and wellness programs and more. Consistent among all b2 hotel properties, guests will find B Social communal seating, tables and gathering spaces standard in b2 hotels, and B In Touch amenities include complimentary iPad rentals, digital concierge touchscreens and more. All B and b2 properties offer FreeB Wi-Fi, complimentary high-speed Internet throughout all public spaces and guestrooms.
Food and beverage offerings will include a signature restaurant concept, bar, in-room dining and banquet services. Spa suites will offer massages treatments. As part of the Well B-ing program, each b2 hotel will offer a fitness center where guests can exercise and re-energize. Excursions and event offerings will be developed specifically for leisure guests who want to explore and discover all that each destination has to offer. All b2 hotels will implement green initiatives and sustainable alternatives during the renovation process and the long-term operations. The first b2 location is expected to be announced in the coming weeks.
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