How One Startup Is Encouraging Travelers to Camp
Photo courtesy of Thinkstock
The selling and booking of travel accommodations is a hotspot in the startup space in India, just as it is in the U.S., and Indian entrepreneurs are getting creative with their offerings, reported Sneha Banerjee in Entrepreneur, particularly when it comes to the adventurous.
“The adventure travel market is growing at 100 percent year over year and is the most unorganized and fragmented sector in the travel category,” said Chirag Gupta, CEO & Co-founder of Deyor, in the article. “We are four co-founders and three out of us have a travel background or have been avid travelers with a special love for camping. We understood that the three major problems with adventure travel are discovery, trust and experience.”
READ MORE: The Healing Powers of Adventure Travel
He said their startup was created to address the needs of the ever-growing class of campers, trekkers and adventure enthusiasts. They are building meaningful partnerships to bring a more organized approach to this market, such as one with Travel Boutique Online (TBO), which has an equity stake in the company and is a large enough company to present a barrier to other companies entering into the space.
“TBO has 19,000 travel agents that understand the camping product now and are actively looking to sell this new product in the TBO portfolio. This partnership puts us in a situation where there will never be a demand shortfall and allows us to concentrate completely on building a branded product with a standard experience across all our campsites.”
They currently have no plans to take their company international, but that doesn’t mean that it’s off the table. They already have these markets in mind.
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