Norwegian Selects Rockettes as Godmothers of New Breakaway
Norwegian Cruise Line selected New York’s famous Rockettes to serve as godmothers of the Norwegian Breakaway, which will be christened in the Big Apple on May 8. The partnership with Madison Square Garden Entertainment also includes Norwegian being named the “Official Cruise Line” of the Rockettes and Radio City Music Hall, and the “Official Partner” of the Radio City Christmas Spectacular.
As part of their role as godmothers, two Rockettes will sail aboard the first six sailings of Norwegian Breakaway, beginning May 12, and the first sailing of each month thereafter, taking part in special events.
“Norwegian Breakaway is being designed as New York’s ship, and we want everyone to know that this is the ‘must-sail’ cruise ship from New York in 2013 and beyond,” said Norwegian CEO Kevin Sheehan. “I strongly believe that the Rockettes, one of the most beloved and recognizable New York icons, are the perfect choice to serve as the ship’s godmothers.”
The larger partnership across the Madison Square Garden Entertainment properties will create brand exposure for Norwegian at Radio City Music Hall, including onsite presence during the 2012 production of the Christmas Spectacular. Guests attending this year’s Christmas Spectacular at Radio City Music Hall can enter a sweepstakes for a chance to win one of two cruises for a family of four on Norwegian Breakaway.
Norwegian Cruise Line will have a year-round display in Radio City Music Hall’s Grand Lounge with an 11-foot replica of Norwegian Breakaway, along with information on the ship’s attributes, entertainment, dining, destinations and more.
Onboard Norwegian Breakaway, the Rockettes will be showcased by a historical retrospective in the ship’s library, a fitness class designed by the Rockettes, featured beverages and more. On select sailings, guests will have the opportunity to meet two of the Rockettes who will offer fitness classes, photo opportunities, meet-and-greet speaker series and more.
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