Pokemon Go Is Already Altering The Travel Landscape
Photo courtesy YouTube
Pokémon Go continues to devour streets around the world.
We live in odd and remarkable times wherein travelers are walking with their heads completely buried in their respective phones. OK, that is nothing new. What they are fiddling with, however, is.
LoveHolidays.com recently unveiled findings surrounding that ubiquitous augmented reality game Pokémon Go as it pertains to travel.
The website states that it found 79.9 percent of its respondents said they would most assuredly play the game while on holiday. Of course, this is from people already playing the game, but it illustrates how addicting the game can be.
Those who answered LoveHolidays.com’s call explained that catching a rare Pokémon is very important.
When queried on “What would upset you the most on vacation?” the overwhelmingly popular answer was “not being able to sign into the game.” 36.5 percent of people claimed that would make them mad.
That’s followed – yes, followed – by a flight being canceled which aggravates just 29.7 percent of respondents.
Hotels.com did its own digging and found that, yes, Pokémon Go is very popular among those who plan to travel.
And it’s those of a younger generation that are more likely to take the mon grabbing on the road. A press release states: “more than half of millennials (79 percent) admit they will play the mobile game on their next vacation, while 48 percent would consider visiting a new destination because of Pokémon Go.”
Not only is the game getting love from those stepping away from the comforts of home, it’s now beginning to change the way Go players travel. More importantly to you brands who might find such things useful, it’s changing where they travel.
When it came to alluring places for gamers, Hotels.com states Honolulu, Alaska, Sydney and Melbourne are among the most popular.
And, as you would expect, the bustling streets of New York, Los Angeles and Las Vegas are the most prolific for PokéStops.
The website wasn’t done, because it also lists the hotels around the world that promised the most Pokémon it its vicinity.
Sarah Newton, Marketing Director at LoveHolidays.com, offered thoughts on her website’s survey: "We all know that holidays are for relaxing and spending time with family and friends, as well as taking in beautiful scenery and enjoying a new culture. The fact that nearly 80 percent of Pokemon GO players would play the game abroad really speaks volumes about just how popular it is. I’m amused, but not surprised, at the results of our Pokemon GO survey -- the game really has taken the world by storm!"
Of course, this has proved problematic in some cases. As we previously reported, some have seen the game as more of a scourge against common decency in various places.
That once again proved to be the case at Japan’s Izumo-taisha, which has now banned the game from its location.
The game is slowly taking over the travel world. Both survey’s show a willingness for players to carve out an itinerary specific to their Pokémon ends. Hopefully, that means many are planning virtual spelunking at places that are safe and not the kind that demand reverence and solemnity.
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