Last updated: 05:00 PM ET, Fri July 08 2016

Prague Becoming Popular Top Destination For Chinese Tourists

Features & Advice | Michael Schottey | July 08, 2016

Prague Becoming Popular Top Destination For Chinese Tourists

Photo courtesy of Thinkstock

Prague has been around for centuries, but is experiencing a significant tourism boom after recently being discovered by a surprising number of Chinese tourists.

The capital of the Czech Republic, Prague is the largest city in the country and the 14th-largest in the European Union. It is also one of the oldest cities in both Europe and the world, and was named a UNESCO World Heritage Site in 1992.

Tourists have long enjoyed the city and surrounding area for its rich history, wonderful culture, breathtaking landscapes and cityscapes and some seriously underappreciated cuisine. Popular landmarks include the Old Town Square, St. Vitus Cathedral, the Astronomical Clock and the Prague Castle. 

Now, the city gates have been flung wide open for more than just Western travelers.

According to a report from Forbes, “the city is responsible for the majority of the almost 300,000 arrivals of Chinese citizens to the Czech Republic.”

That’s a 35 percent increase from 2014, and is being heartily welcomed as a replacement for tourism from Russia, which has dropped just as significantly in recent years. The sheer number of Chinese tourists actually bested the number of Chinese tourists visiting London last year, although spending in London remained much higher as it is a renowned shopping center.

Prague’s business and city leaders are quickly learning to cater to the new crowd of tourists with specialized travel deals from owners and operators as well as Chinese-language specialization by local tour groups. 

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