Hotel & Resort
Royal Caribbean Changes Crown & Anchor Society
Features & Advice | January 21, 2011
Royal Caribbean International changed its loyalty program for past passengers, effective Jan. 21. The Crown & Anchor Society now will award points per night cruised instead of one credit per cruise regardless of length.
The program will now award one point per night on a cruise and two points per night in a suite. The rationale is to reward passengers who book higher-level accommodations and take longer cruises, said Vicki Freed, senior vice president of sales.
The first level, Gold, previously kicked in with one cruise credit; now it will take three points. The second level, Platinum, is achieved now with 30 points instead of the previous five credits.
For example, Freed said, a guest who takes a 16-day cruise in a suite will earn 32 points—instead of one credit—and attain the Platinum level. Previously, that would have taken five cruises.
The change also adds two new levels—an Emerald level that falls between Platinum and Diamond and kicks in at 55 cruise points, and the top-tier Pinnacle.
Pinnacle Club members will be recognized with the benefits of the entire program and complimentary cruises at certain cruise-points milestones. Guests who have a minimum of 100 cruise credits before Jan. 21 will be the first to be invited to join the new top Crown & Anchor Society member tier. Moving forward, Pinnacle Club status can be achieved with 700 cruise points, equivalent to 100 seven-night cruises or fewer cruises if members choose to sail in suites or on longer itineraries.
Additionally, the Crown & Anchor Society website (www.RoyalCaribbean.com/CrownandAnchor) is being re-launched. The website now provides information that is relevant to members when they log into their account. Members now can keep track of news and offers that are available according to their status level. Additionally, members can establish custom settings for items such as automatic upgrades for when a higher category stateroom becomes available. Emerald- and higher-level members with a booked sailing also can use the site to select new benefits, such as a choice of beverages as part of their new Welcome Aboard gift basket.
Members can continue to book their next cruise onboard and get an onboard booking bonus of up to $200. Members can use their onboard booking bonus with their Crown & Anchor savings certificate or, for Platinum members and above, their balcony and suite savings benefit. Members who have registered their email address also will receive priority notification of special offers, news and itinerary updates.
In addition, Royal Caribbean is offering for a limited time offer the “Bring a Friend” promotion that awards $25 spending credit per stateroom booked by new-to-Royal friends or family members, for up to five staterooms per sailing. The offer is good on new bookings made between Jan. 12 and April 30. Full details can be found at www.RoyalCaribbean.com/BringaFriend. For more information, call 800-327-2056 or visit www.cruisingpower.com.
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