Royal Caribbean Proclaims June 6 Travel Agent Appreciation Day
Royal Caribbean International has proclaimed June 6 as its first “World’s Largest Travel Agent Appreciation Day.” Hundreds of the line’s executives and employees will call on more than 7,000 travel professionals worldwide “to re-affirm Royal Caribbean’s appreciation for travel agents, and showcase new agent support programs as part of the Loyal to You Always commitment.” Loyal to You Always is ushering in new programs in the U.S. and Canada, including Travel Agent Friends & Family Rates.
The event, billed as the cruise industry’s largest global travel professional outreach, will engage travel agents simultaneously in the U.S., Canada, U.K., Ireland, Spain, France, Germany, Austria, Switzerland, Italy, Brazil, Australia, New Zealand, Mexico, China, Japan, Singapore and more. Each regional office will express the cruise line’s appreciation for its travel agent partners in their own way.
Furthermore, the company’s senior executives will each lead on-site and in-agency surprise visits. Royal Caribbean Cruises Ltd. Chairman and CEO Richard Fain will be visiting travel agents throughout South Florida. Royal Caribbean International President and CEO Adam Goldstein will visit travel agents in Miami, while Lisa Bauer, senior vice president of global sales and marketing, will be in Mexico City, and Vicki Freed, senior vice president of sales and trade support and services is in Los Angeles.
To kick off the event, Royal Caribbean created a bonus commission offer that rewards travel agents for bookings made on June 7 and June 8. Applicable for all sailings departing on or after June 15, the bonus is $25 per stateroom per booking, up to five nights $50 per stateroom for six to nine nights, $75 per stateroom for 10 to14 nights, and $100 for sailings 15 nights and longer. International markets also will introduce tailored initiatives.
More by Theresa Norton Masek
More Features & Advice News
Recent Travel Opinions
Most Popular News