Sheraton Poised for Record-Breaking Growth over Next 12 Months
Starwood Hotels & Resorts said its Sheraton Hotels & Resorts unit plans to open 30 hotels over the next 12 months. Half of the new Sheraton hotels will open in China. Sheraton also is picking up momentum in several other emerging markets, including Latin America, the Middle East and Turkey.
“Sheraton is anticipating record-breaking growth, putting us on track to open our 500th hotel in 2015,” said Hoyt Harper, global brand leader for Sheraton. “The majority of our new hotel development is taking place in the world’s fast-growing economies, while in North America, Sheraton remains one of the most sought-after brands for conversion opportunities. Our portfolio is stronger than ever following our highly successful brand-wide revitalization and multi-billion dollar investment to enhance the Sheraton brand over the past several years.”
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