Last updated: 12:32 PM ET, Thu December 06 2012

Signature Network Ends Preferred Supplier Relationship with Carnival

Features & Advice | Signature Travel Network | Theresa Norton | December 05, 2012

Signature Travel Network is ending its preferred supplier relationship with Carnival Cruise Lines. As of Jan. 1, Carnival content feeds will be shut off from Signature websites used by its travel agencies.

“The rationale is simply that the elements that make up a preferred supplier relationship just weren’t there,” Signature COO Alex Sharpe told in an email. “They have level-set all of their policies on co-op, commissions, etc., so there just weren’t elements that were ‘preferred’ for Signature. We mutually agreed this was the best move. Carnival has built an incredible brand that has introduced many people to this great cruise industry. We remain committed to our preferred supplier relationships with their sister brands -- Princess, Holland America Line and Seabourn -- and to selling the very best vacation experiences to our customers.”

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