Last updated: 08:00 PM ET, Wed July 13 2016

Sojern Study Unveils Interesting Summer Olympic Trends and More

Features & Advice | Gabe Zaldivar | July 13, 2016

Sojern Study Unveils Interesting Summer Olympic Trends and More

Photo courtesy of Thinkstock

The issues facing Rio de Janeiro as the Olympics approach don’t seem to have an immense effect on tourism as those from countries around the world still plan on attending en masse.

That’s just one of the things gleaned from Sojern’s Q2 2016 Global Travel Insights Report.

Sojern, a data-driven platform dedicated to highlighting the travel landscape, did just that Wednesday with its latest research findings, which can be requested from the link above.

The study pulls the curtain back and offers a nice lay of the land as we contemplate the last few months in travel and consider what lies ahead for the industry.

Here is just a sampling of trends that interested us.

The Summer Olympics:

We previously noted how badly things are going in Rio de Janeiro, the site of the 2016 Summer Olympics.

With drug resistant bugs, economic woes and the Zika virus, you would expect a large swath of fans would stay home.

That doesn’t seem to the the case. The study finds that there is an increased interest in travel to the games from travelers originating from the United States, United Kingdom, Italy, Germany and Japan.

In fact, Japan and the United Kingdom showed a 130 and 110 percent uptick in interest respectively from Q1 results.

READ MORE: More Countries Issue Travel Warnings for US

North American Trends:

We might as well take this moment to see how things are faring domestically. According to the study, the top five North American cities for travelers are New York City, Miami, Las Vegas, Los Angeles and Chicago, proving that visitors love the bustling intrigue of city life.

As for the type of person visiting the region, it’s mostly a party of one that will stay for about a week. Visitors staying after seven days makes up only 25 percent of travelers.

Euro Cup:

As you might expect, the Euro Cup played a major role in European travel. According to Sojern, the newcomers to the tournament led the way in what it calls travel intent.

Albania, Wales and Northern Ireland all led the charge with an increase in travel intent in the form of 418, 387 and 227 percent respectively.

Summer Travel:

The study also featured an interesting ranking of global cities across the remaining summer months.

As you will see, London sees a dramatic uptick, featuring in the top 10 in August and ending in the five spot a month later. It’s possible that Brexit and the declining pound valuation could have helped a sudden wave of interest from those abroad.

New York City and its sweltering humidity still remains the go-to summer destination at the No. 1 spot all three months.

If we take anything away, it’s that the travel industry is still booming with people scouring the globe for their next great adventure.

And no amount of turmoil will stop them.


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