Last updated: 10:25 PM ET, Tue January 22 2013

STR Reports Growth in All Areas for U.S. Hotel Industry in 2012

Features & Advice | STR Global | Claudette Covey | January 22, 2013

The U.S. hotel industry reported growth in all three key performance metrics in 2012, according to data from STR. Overall, the U.S. hotel industry’s occupancy increased 2.5 percent to 61.4 percent, its average daily rate was up 4.2 percent to $106.10, and its revenue per available room grew 6.8 percent to 65.17.

“Fiscal cliffs, hurricanes, elections and, at times, a sense of overwhelming uncertainty did not deter positive 2012 year-end performance results,” said Brad Garner, STR's COO. Annualized room nights sold increased by 3 percent in 2012, and outpaced the 2007 previous peak levels by 60 million rooms (1.09 billion rooms in 2012 versus 1.03 billion in 2007). Room rates for hotels increased by over 4 percent, pushing industry-wide RevPAR by almost 7 percent. The industry was also unencumbered by supply growth of 0.5 percent.

Do you want to read the full story?

You must be a registered travel professional with an active account to view the full story. Are you a Travel Agent? Log in to your account now, or register for free!

Sign In / Register Logo

For more information on STR Global

For more Features & Advice News


You may use your Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook information, including your name, photo & any other personal data you make public on Facebook will appear with your comment, and may be used on Click here to learn more.