Destination & Tourism
STR, STR Global Report October Hotel Gains for Americas Region
STR and STR Global reported hotel results for October in the Americas, Asia Pacific, Europe and the Middle East. The Americas region recorded positive results in the three key performance metrics -- occupancy, ADR and RevPAR -- for October when reported in U.S. dollars, according to data compiled by STR and STR Global. STR Global reported that the Asia/Pacific region experienced slight decreases in all three key performance metrics, the Europe hotel industry posted mixed results in year-over-year metrics, and Middle East/Africa region reported positive hotel performance.
The Americas region ended the month with a 2.4 percent increase in occupancy to 64.3 percent, a 3.9 percent gain in average daily rate to $111.10 and a 6.4 percent increase in revenue per available room to $71.39. Among the markets in the region, San Juan reported the largest occupancy increase, rising 12.9 percent to 71.1 percent. San Francisco (up 9.6 percent to $206.57), and Chicago (up 8.4 percent to $146.74) achieved the largest ADR increases for the month.
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