WATCH: TravelPulse CEO Mark Murphy on Wellness Tourism
There are foodies who travel just for gastronomic delights, oenophiles who delight in visiting as many wineries as they can, even sports fanatics who will plot out the home schedules of baseball teams to figure out how many ballparks they can hit in a 10-day period.
But when it comes to one of the fastest-growing sectors of the travel industry, look no further than health and wellness.
Mark Murphy, CEO of TravAlliance Media – parent company to TravelPulse.com – recently discussed the phenomenon with CCTV America’s Michelle Makori, saying it was hard to define since it encompasses so many great areas.
Murphy described it as a marriage of adrenalin with zen, saying that on a wellness-centered vacation you could surf or skydive in the morning and then get some mucn-needed pampering afterward. But he also noted other key elements and components of health and wellness, including spiritual development, introduction to new and healthy foods, and so much more.
And it’s become big business, too, having grown at an almost double-digit pace since 2012 to grab a half-trillion dollar share of the market. Major hospitality brands and companies have made forays into the market as well, including Westin, Le Meridien, InterContinental, MGM Resorts International, Crowne Plaza, Marriott, Four Seasons, Four Points by Sheraton, Radisson Blu, Hilton, Holiday Inn, Hyatt, Movenpick, Novotel, Shangri-la, Sheraton and Pullman.
Here is Mark’s full interview.
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