Web Gems: Travel Survey Explores Consumer Perceptions of Sustainable Travel
Photo courtesy Thinkstock.
AIG Travel has released the results of its latest Pulse Poll on sustainable travel. The survey received more than 1,500 responses from travelers.
Chief among the findings is that most respondents (52 percent) said that it was important to travel sustainably, however more than one-third (35 percent) said that it was difficult to do so, and full 50 percent of those surveyed indicated that they did not know how to travel sustainably.
One of the key factors may be that travelers aren’t sure of how to define sustainable travel — 71 percent of respondents defined the term as "minimizing environmental impact,” however, the World Tourism Organization provides a much broader definition of the term that includes economic and social elements.
READ MORE: What's Fueling the Rise of Sustainable Hotels?
“International travel is more accessible today than ever before, and with this access comes a responsibility to positively impact the places we visit," said Jeff Rutledge, CEO of AIG Travel and a vice chairman of the World Travel & Tourism Council (WTTC). "This Pulse Poll is one of many efforts to help us understand potential barriers to sustainable travel, so we may help travelers overcome them. The results suggest a major opportunity for consumer education around this important cause."
AIG will delve further into the topic of sustainable travel with a series of Twitter chats on the topic using the hashtag #WhereNext.
The series will take place in August.
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